ABOUT

We are your feminine fashion fix!

Hello Molly was born out of the belief that every girl should have access to on-trend wardrobe essentials that don't break the bank. With more than 100 new releases every week, there's always something to suit your style.

Our customers are free spirits, dream chasers and trend lovers with a full social schedule and an outfit for every occasion.

With millions of fans across social media, Hello Molly is here to dress you for all your best memories!

OUR JOURNEY

Since launching in 2012, shoppers in more than 100 countries and counting have made us their go-to fashion destination. We have landed on the radars of world-renowned It-girls, models, influencers and most importantly, our gorgeous shoppers!

Thank you for supporting us on our journey. We hope our story inspires you just as our customers inspire us.

September - 2012

The journey begins! Hello Molly's first website is taking orders! Would you believe the first item we ever sold was a pair of pants?

December - 2016

Our travel-inspired little sister brand Fortunate One is born!

November - 2017

We are there for every formal, birthday and graduation with the launch of our luxe in-house occasionwear collection,

Dear Emilia

November - 2018

We take to the water with our debut swimwear collection, Hello Molly Swim

June - 2020

We introduce a safe and progressive space for women as one of the first Australian fashion retailers to launch a Self Love category

December - 2021

Renovations finish on our biggest office space yet; you can still find us making fashion magic in our sunny Alexandria, Sydney HQ

October - 2022

We take over Sydney Harbour with a headline-making yacht party to celebrate our 10th birthday!

January - 2023

Our first American warehouse opens in sunny SoCal, ready to deliver exceptional service to our US babes